Harry D. Welsh
Big Seal
Projects
Building on my previous work in marketing and community engagement, my recent internship allowed me to dive deeper into the digital creation and esports worlds. I've crafted social media strategies, managed live events, and increased online visibility across various projects.
The impact has been clear: stronger online presence, more industry connections, and positive audience feedback. Here's a snapshot of my latest accomplishments.
LoveBeingMassage SEO, and Social funnels
Problem
LoveBeingMassage had trouble getting clients online. They tried local ads and word of mouth but knew they needed a website for better growth. The owner tried making a website themselves but couldn't get it right. They decided they needed professional help to make a good landing page and social funnels that shows their services, and prices, and let people book appointments.
Solution
I helped LoveBeingMassage make a website that fits their needs. We figured out what they wanted to achieve and who they wanted to reach. The site shows their services, prices, and when they're available. It also has reviews from happy clients.
We added a way for people to book appointments online and get reminders. We made sure the website shows up in search results and works well on all devices.
Impact
​Over the next two months of June - July 2023
-
Website traffic went up by 60%.
-
Client engagement and keeping clients improved by 21%.
-
Bookings increased by 15%.
"This website has transformed our business and allowed us to reach a wider audience. We are now able to attract new clients and retain existing ones with ease, thanks to the user-friendly interface and online booking system. Our revenue has increased significantly since launching the website." -Alison Montebello
Team
-
Team Member #1 - Wordress and SEO Web Developer
-
Created the custom design and functionality of the website
-
Integrated the online booking system
-
Optimized the website for search engines
-
Incorporated relevant keywords, meta descriptions, and alt tags for images
-
TNT esports Management and Coaching
Problem
As an esport business developer, I was tasked with coaching a new team from scratch. The challenge was to create a healthy dynamic within the team and foster an environment that would lead to success in the competitive world of esports.
Solution
We started by establishing clear communication channels and setting expectations for each team member's role and responsibilities. We also implemented regular team-building exercises to build trust and improve collaboration. Additionally, we created a training schedule that focused on individual skill development as well as team strategy.
Impact
-
Improved confidence and dynamic among team members
-
Increase in individual player skill and confidence levels
-
Consistent turnout for training and a full team roster
Team
-
Team Member #1 - Dave TNTDave#8443
-
Accepted my coaching development strategy and offerd me a role within the org
-
-
Team Member #2 - Team Captain Tiny Terror Tiny Terror#3635
-
We produced and co hosted the TNT Podcast. We also worked together to develop player competencies
-
-
Team Member #3 - Bulbasaur Bulbasaur1256#8475
-
A team player of Team White, my first client of the development process
-
​
Live Streamer and Tournament Ops
Problem
I discovered a niche for content for the competitive players of the MMORPG, Crossout. The problem was that there were already many established creators in the market, making it difficult to stand out and grow my community.
Solution
To overcome this challenge, we decided to focus on creating a multitude of mini tournament brackets for a diverse group of players to compete for the chance to win worthy prizes. I would then broadcast the spectacle online which further engaged our audience and differentiated us from anyone else. We also leveraged social media platforms Twitch, Twitter, TiktoK, and YouTube to promote our streams and build our online presence.
Impact
-
Grew online Discord community to over 300 people
-
Earned enough stream revenue to pay my rent
-
I was offered and accepted a content partner agreement and promotional account from the developer team of Crossout
My Tasks
-
Team Member #1 - Content Creator
-
Produced high-quality content for live streams and social media platforms
-
Leveraged SEO strategies to increase visibility on Twitch, Twitter, TiktoK and YouTube
-
-
Team Member #2 - Tournament Operator
-
Crafted engaging posts for Twitter and Instagram to promote streams and build an online presence
-
Built multiple series of tournament brackets to keep an interesting dynamic of play for our community.
-
Online Talent and Production Manager
Problem
A great majority of Digital creators often have a hard time getting noticed on social media, missing out on chances to grow and collaborate.
This experience has significantly broadened my skills in marketing and community engagement, making me a versatile asset in digital creation.
Solution
I served as the bridge between the community and the brands I worked with, I focused on both creative and analytical missions. I created media packages for fan creations and was responsible for crafting the marketing plan. I made custom social media graphics and templates for posts and stories to help personal brands stand out. I also gave tips on optimizing profiles and engaging with followers. I also hosted podcasts with industry pros for extra insights and networking.
Impact
-
Boosted public interest and visibility online
-
Increased industry connections for creative projects
-
Got positive feedback for my role in live broadcasts
Clients
WykydLyllith #1 - Twitch Content Creator
-
Made eye-catching graphics for social media
-
Worked with the community to keep branding consistent
GetOnline #2 - Esport LAN Event
-
Ran a full Twitter campaign before the event
-
Streamed the CSGO tournament live for the whole event
NXT #3 - Esport Tournament Organization
-
Connected with pros to fill on-air roles
-
Managed live broadcasts, including tech setup and moderation